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Source: Axios

Source: AdImpact, Census.gov Note: AdImpact data includes dollars spent on video advertisements on broadcast, cable and social media as well as spending estimates on streaming platforms. Chart: Stef Kight/AxiosEvery voting-age Mainer could get a $167 voucher for home heating oil with what Democrats and Republicans are spending on ads in the Senate race, according to an analysis of AdImpact data.Why it matters: Every senator gets one vote, but Senate seats aren't created equal — and they don't cost the same. Zoom in: Like two years ago, the less-populated states have a dramatically higher dollar-per-voter ratio in 2026.Maine is in first place, followed by Alaska, which is scheduled to be hit with $76 million in ads — enough to suck up most of the state's inventory.Between the lines: Ohio is only in fifth place on the dollar-per-voter metric, but it's on track to host the most expensive Senate race in the country — for the second cycle in a row. Sherrod Brown's comeback bid is proving more expensive than his 2024 race, when he was ousted by now-Sen. Bernie Moreno (R-Ohio).And in New Hampshire, where Democratic Senate nominee Chris Pappas has been warning that his race is actually quite close, both...