In Other News · Kenya · Lifestyle

Kenyans engage with Korean products, culture at K-Lifestyle event

Source: KBC

Summary

The connection between Kenyan audiences and Korean popular culture also has a longer history. A study of Korean cultural consumption in East Africa found that 75.3 per cent of respondents said they watched Korean films or dramas or listened to K-pop, with YouTube identified as the leading platform through which many first encountered Korean popular culture. The post Kenyans engage with Korean products, culture at K-Lifestyle event appeared first on KBC Digital.

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