Itumbi Defends Plan to Pay Influencers to Promote Government Programs
Source: Nairobi Wire
Summary
Dennis Itumbi, Head of Presidential Special Projects and Creative Economy, has defended the government’s strategy to engage social media influencers to advocate for its flagship programs. Itumbi explained that the administration is endorsing 43 operational systems, with the inclusion of influencers serving as a core mechanism to share the government’s narrative. He noted that this framework aligns directly with commitments outlined in the United Democratic Alliance (UDA) manifesto, marking the realization of a promise made by President William Ruto. Citing data to support the decision, Itumbi highlighted a Media Council of Kenya study demonstrating that social media boasts a wider The post Itumbi Defends Plan to Pay Influencers to Promote Government Programs appeared first on Nairobi Wire.